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Our Story
Meet the Founder
Ahdorned is owned and operated by Tracey Lane Novick. Tracey began her career on the corporate side of fashion. “I worked for Ann Taylor, J Crew, Victoria’s Secret, and The Gap.” Tracey’s degree in Finance came in handy. “Merchandising at the corporate level was always about the numbers.”After leaving the corporate world, Tracey was ready for something new. She started selling handbags at trunk shows and holiday boutiques. With the support of her husband and two children, she has grown Ahdorned into an incredible all-female team, with three showrooms and a warehouse in Danbury, CT. In her free time, you can find Tracey and her family boating.
Our Team
Sue Curry Managing Director
Sue is from Connecticut and currently lives there with her husband and three children. Sue began her retail career selling fresh cider, apples and treats on the weekends at a local farm close to her childhood home. She began her management career at Macy's in New Haven as a sales manager and was then promoted to the buying team at Herald Square. She has more than 20 years experience in both corporate and specialty retail management. In her free time, Sue enjoys reading and manages a book club, cooking for her family, playing golf, meeting up with friends, shopping and travel - especially to the beach! She loves working at Ahdorned and being part of a women-owned organization.
Maggie Ortiz National Sales Manager
Maggie is a mom of 2 lovely daughters. She studied Fashion merchandising in LIM in NYC and has been in the fashion industry for over 25 years. She values her relationships with accounts and strives to gives the utmost customer service along with her team at ahdorned. She is passionate about life, ballroom dancing and influencing on social media.
Julie McMahon Senior Account Manager
Julie grew up in Westchester, NY, and where she currently still resides. Her education is in Human Service, and she has a background working with Autistic Children. However, she changed directions and has been in Sales with Ahdorned for the last 4 years. Outside of work she enjoys reading, attempting to cook, hiking and going to concerts with friends. Julie loves to be challenged, and believes you should learn something with everything you do. She loves a good debate, and will do whatever she can to help you.
Daria Fatemi Account Manager
Daria is from Tuxedo, NY. This is Daria’s first job right out of college an she couldn’t be more grateful. Daria is one of the Account Managers at Ahdorned. She handles wholesale accounts and also assists with Social Media. Outside of work you can find Daria shopping for clothes or binging any Bravo TV show. Daria loves her job at Ahdorned because she is surrounded by such strong women who truly have a goal of supporting one another.
Andrea Halvorsen
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Lisa Bryan Designer
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Jennifer Westbay Westbay Showroom
Jen resides in Santa Monica with her husband and 9 year old son. The Jen Westbay showroom is based in LA and was opened in 2012 with her husband, Caleb. They have worked together to grow established and up and coming brands, both accessories and apparel. Previously Jen worked corporately for Linea Pelle and Caleb came from an apparel background. In their free time they are with their son coaching and managing his soccer team, and love to travel. Jen loves how fun Ahdorned is to sell and how it allows for creativity with both the brand and the retailer. The customers are amazing and great to work with!
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